From: twcaps@tennyson.lbl.gov (Terry Chan)
Newsgroups: alt.folklore.urban
Subject: Re: Need sources for subliminal advertising
Date: 8 May 1992 22:00:04 GMT

In article <1992May08.184141.46672@cs.cmu.edu> smith+@cs.cmu.edu (Sean Smith)
	writes:
  +In article <1904@israel.nysernet.org> warren@nysernet.org writes:
  +>
  +>Anwyay, can someone provide refs for subliminals?
  +
  +The following is a pretty good survey:
  +
  +     McIver, Tom.  ``Backward Masking, and Other Backward Thoughts
  +     About Music.'' _The Skeptical Inquirer_, 13:1, pp. 50-63.
  +
  +--Sean ``Dlogrehs Ot Sdrac'' Smith

In Alfie Kohn's _You Know What They Say..._, he cites the follow
references which fail to find any evidence that subliminal advertising
works:

T.E. Moore, "Subliminal Advertising," _Journal of Marketing_ (46:38-47,
   1982).

J.R. Vokey and J.D. Read, "Subliminal Messages: Between the Devil
   and the Media," _American Psychologist_ (40:1233, 1985).

M. Gable et al., "An Evaluation of Subliminal Stimuli on Consumer
   Behavior," _Perceptual and Motor Skills_ (41:847-54, 1975).

Kohn states that Moore's is the single best source he knows of.


Terry "I have this strange urge to write some postcards..." Chan
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